Managing Digital Platform Ecosystems

NUMMER: n.n.
KÜRZEL: MDPE
MODULBEAUFTRAGTE:R: Prof. Dr. Manuel Wiesche
DOZENT:IN: JProf.Dr. Manuel Wiesche
FAKULTÄT: Technische Universität Dortmund
SPRACHE: Englisch
SWS: 4 SWS
CREDITS: 7 CP
WORKLOAD: 210 h
ANGEBOTEN IM: jedes Sommersemester

BESTANDTEILE UND VERANSTALTUNGSART

a) Vorlesung Managing Digital Platform
Ecosystems

PRÜFUNGEN

FORM: Semesterbegleitend; Module examination (schriftlich oder mündlich)
ANMELDUNG:
DATUM: 0000-00-00
BEGINN: 00:00:00
DAUER: 60 min
RAUM:

LERNFORM

Vorlesung

LERNZIELE

After completion of this module, students will understand the basic concepts of platforms
as two-sided markets, model platform ecosystems, understand the design and governacne of
digital platforms from the perspective of the platform owner and analyze existing platform
ecosystems.

INHALT

In this module, students will learn about digital platform ecosystems. Digital platforms are at
the heart of business model change in digital transformation. Companies like Apple, Facebook,
Uber and Google, but also Microsoft, SAP and Salesforce develop ecosystems, where partners
develop a plethora of applications to match customer needs on their digital platform. Digital
platform ecosystems will be analyzed from both thenological design as well as the market
perspective. The course addressess the managerial challenges in building and scaling platformbased
business models and governing the ecosystem surrounding the digital platform. In
addition to participating in the lecture, students will conduct a group case work assignment
on digital platform ecosystems.

VORAUSSETZUNGEN

Keine

VORAUSSETZUNGEN CREDITS

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LITERATUR

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